Jurat, a pioneer in bridging the gap between blockchains and the legal system, partnered with Coinpresso, a leading crypto marketing agency, to amplify its brand awareness and propel its growth. This collaboration resulted in a surge in website traffic, a successful listing on the BitMart exchange, and a significant trading volume for the native token, $JTC.
This case study outlines the strategies employed by our team to successfully elevate Jurat's profile and pave the way for its continued growth and success.
Jurat: A Complex Project That Required A Unique Web3 Marketing Approach
Jurat's on-chain legal recourse tools and vision for a fairer and more adoptable blockchain presented a complex concept with little precedent, requiring a nuanced marketing strategy tailored to engage a broader spectrum of potential users. Jurat faced the unique challenge of effectively communicating its innovative Legal3 protocol to a diverse audience, including legal experts, Bitcoin maxis, and the standard crypto degens hunting for the next hottest listing.
Jurat's Legal3 protocol addresses a critical gap in the blockchain ecosystem by providing a mechanism for enforcing legal rulings directly on the blockchain. This revolutionary approach offers unprecedented protection for cryptocurrency transactions and assets, addressing the inherent challenges of trustless and decentralized systems.
However, communicating the intricacies of Legal3 to a non-technical audience, including lawyers, law firms, and digital artists seeking to protect their work, posed a significant challenge. Jurat needed to strike a delicate balance between explaining the technical nuances of Legal3 and presenting a clear and concise message that resonated with its target audience.
Coinpresso's Solution: A Multifaceted Approach to Marketing Legal3
Recognizing the complexities of their project, Jurat sought a marketing agency that could effectively bridge the gap between Legal3's technical depth and the broader Web3 community. Coinpresso, a leading blockchain marketing agency with a proven track record of success, emerged as the ideal partner.
Our deep understanding of the blockchain landscape and the team’s ability to tailor web3 digital marketing strategies to specific audiences proved invaluable in navigating the nuances of Jurat’s value proposition. Let’s take a closer look at the techniques used to grow Jurat’s brand and community.
Content Creation: Getting Jurat’s Message To The Market
Our content strategy focused on simplifying complex legal concepts and conveying the value proposition of JTC in a clear and concise manner. The crypto copywriting team and graphics team produced a variety of engaging content formats, including:
- Blog posts: In-depth articles that delved into the intricacies of Jurat and its applications, demystifying the technology for a non-technical audience while highlighting potential real-world use cases such as tokenization and digital asset recovery.
- Paid and earned media articles: We collaborated with reputable media outlets, such as Fox Business, Bitcoin.com, CoinPedia, and CryptoSlate, to publish articles about Jurat. These articles reached a wider audience and showcased the project's credibility to the crypto community.
Social Media Engagement: Cultivating a Vibrant Community
Our strategy recognized the importance of active social media engagement in building a strong community around Jurat. The team actively participated in relevant discussions, responded to inquiries, and shared informative content to foster connections and establish Jurat as a thought leader in the Legal3 space.
Specific social media tactics included:
- Regularly posting engaging content: Our content team consistently shared blog posts, infographics, videos, and paid media articles on social media platforms, keeping the community informed and engaged.
- $JTC Airdrop campaign: The $JTC airdrop campaign successfully grew the Jurat community while incentivizing members to bring people from their private network into the Discord, Telegram, and X channels.
- Using AMAs on Twitter: We organized AMAs (Ask Me Anything) sessions on Twitter, giving potential investors and users an opportunity to ask questions directly to Jurat's team.
- Crypto Influencer marketing: We created a long-term influencer marketing plan to build relationships with influential figures in the relevant crypto niche. This strategy aimed to secure consistent promotion and engagement from a network of influential individuals.
The social media strategy paid off. Jurat’s channels have grown into thriving communities with thousands of active members.
Crypto SEO: The Key To Growing Relevant Traffic Streams
As a leading agency for crypto SEO, we implemented a comprehensive strategy to optimize Jurat's website and content for organic search. This strategy aimed to attract organic traffic from users searching for blockchain and legal-related terms, increasing Jurat's visibility in search engine results pages.
- Keyword Research: Identifying relevant keywords and phrases that potential investors and users are likely to search for when looking for information about Jurat and Legal3.
- On-Page Optimization: Optimizing Jurat's website content, including blog posts, infographics, and videos, with relevant keywords to improve search engine rankings.
- Link Building: Building high-quality backlinks from reputable websites to Jurat's website, demonstrating its authority and credibility in the blockchain space.
Website Upgrade: A Crucial Aspect Of The Crypto SEO Strategy
Our team developed an entirely new Jurat website featuring SEO-optimized landing pages, improved UX/UI, and a seamless user experience. The new website is far more in touch with web3 users with its sleek design, clear navigation model, and direct links to JTC’s top blockchain value propositions, including tokenization and Ordinals.
A project’s official website sends a clear message to the market. Poor-quality sites with bad UX/UI scream low-effort projects, while websites like the one we built for Jurat make a strong first impression on users and potential investors.
The New Jurat website is designed to improve user experience, and please search engine algorithms.
Through these strategic SEO efforts, we effectively attracted organic traffic from relevant users, leading to increased website traffic, growing brand awareness, and, ultimately, a successful listing of $JTC on BitMart.
Coinpresso & Jurat: A Success Story
The extensive marketing efforts made by the CP team have significantly contributed to the growth and visibility of the cryptocurrency. Various key achievements underscore the success of the crypto marketing campaign, including the following:
- Website Traffic Growth: Prior to partnering with Coinpresso, Jurat's website received an average of 50 visitors per day. Our efforts resulted in a staggering 1300% increase in website traffic, reaching an average of 650 visitors per day. This substantial growth demonstrated the effectiveness of their content creation, social media engagement, and influencer marketing strategies in attracting a wider audience.
- Popular AMAs: We organized successful AMA (Ask Me Anything) sessions on X (formerly Twitter) with Jurat’s CEO Mike Kanovitz and other leaders in the legal3 space. These AMAs attracted hundreds of listeners and fostered transparency and trust, strengthening the connection between Jurat and its community.
- BitMart Listing: The CP team spearheaded the listing of Jurat's native token, $JTC, on the renowned BitMart exchange. This strategic move expanded Jurat's reach to a broader pool of investors, enabling them to participate in the token's trading and take advantage of the legal recourse offered on the JTC blockchain.
- Trading Volume: The $JTC token's listing on BitMart was marked by an impressive trading volume of over $400,000 in its first 24 hours.
With Coinpresso's marketing expertise, Jurat experienced a substantial surge in growth and visibility. Website traffic witnessed a notable increase, AMAs (Ask Me Anything sessions) flourished, the BitMart listing was successfully secured, and $JTC achieved remarkable gains post its inaugural exchange listing.
In the first 24 hours after the BitMart listing, $JTC saw a surge in trading volume and a spike in its price.
Final Thoughts on The Jurat Case Study
Jurat is a unique project that brings much-needed legal recourse to the blockchain market while adhering to the core principles outlined by Satoshi in the Bitcoin whitepaper. However, marketing such a complex project that offers an entirely new value proposition is complex. We were able to navigate this niche area of crypto and bring Jurat into the limelight by growing organic traffic to the website, building a loyal social media following, and growing Jurat’s reputation with AMA, influencer marketing, and the publication of articles in leading news outlets.
