Typically, a crypto company or project must register with local regulators, and subsequently with enterprises such as Google in order to run ads on their platforms. Due to the opaque regulatory climate within crypto, a vast majority of cryptocurrency projects are unable to attain these permits - despite being perfectly credible and legitimate projects.
This has created an imbalanced playing field, where only a handful of cryptocurrency companies can run paid crypto ads such as search and display. Projects that are unable to attain permits that aren’t actually designed for them then resort to sketchy advertising methods such as influencers and pump and dump marketing.
Pay-per-click (PPC) platforms that do allow crypto ads can charge exorbitant cost-per-click (CPC)s, ranging from between $5 - $15 for a click on a display ad.
Utilizing the Open Internet allows you to run programmatic campaigns focused on conversions, while also remaining compliant. Running crypto programmatic display ads for example, do not require permits from an online advertiser.
Access user browser behavior, and serve them your ads based on previously-expressed intent within cryptocurrency and blockchain.
Create a new segment quickly and easily - and use for direct targeting, lookalike creation, and audience expansion.
Select the best 3rd party segments according to market-leading data partners.
Target users based on their interests, such as cryptocurrency, blockchain, bitcoin, ethereum, ICO news - with a strict alignment to relevance on content the user has previously viewed in these verticals.
Flesh out a contextual targeting campaign that delivers your ads to the most relevant crypto and blockchain users, allowing you to target the most relevant users - while optimizing ad spend.
Samples of Topics read by the audiences in the segment
Their browsing interest in topics
Geographic breakdown / potential reach
Select custom audience you have created to view more information about, which appears in the drop-down menu.
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