CONVERSION RATE OPTIMIZATION EXPERTS FOR CRYPTO WEBSITES

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INCREASE CONVERSIONS WITH A BESPOKE CRYPTO CRO STRATEGY

Does your website get a low percentage of conversions compared to its traffic volume? If the answer is yes, our conversion rate optimization experts will help you optimize your conversion funnel through a tailored CRO strategy, after a thorough analysis of your website.
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors that perform a desired action or more simply, a conversion. It goes hand in hand with other search engine marketing strategies, especially with SEO.

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OUR CRO PROCESS

Every website is different and especially in the crypto industry, the word conversion can have different meanings. Our data driven, expert crypto marketers are perfectly aware of that and will craft a CRO strategy that fits your definition of conversion.

DEFINE WHAT SUCCESS MEANS FOR YOU

First, we define what success means for you, i.e. what type of conversion you want to drive through your website. There are many types of conversions in the crypto vertical, including but not limited to:
  • CTA Clicks
  • File Downloads
  • NFTs, Coins or Tokens Purchase
  • Cryptocurrency Trading
  • Outbound clicks (i.e to an exchange or a third website)
  • Form Submissions
  • Page Engagement
Once we know how to measure success, we analyze your web pages and your website traffic.

PERSONA ANALYSIS

Who is your target audience and how do you engage with it so that your visitors are encouraged to convert? With the persona analysis we create and develop user personas to understand what drives them to visit your website and convert.

HEURISTIC EVALUATION

With a heuristic evaluation, we perform a qualitative analysis of your website and its User Experience (UX) in order to find usability problems and frictions that prevent users to convert - but also to uncover hidden opportunities. It’s the first step of a successful crypto CRO strategy and it’s essential to identify any “problem” areas.

QUANTITATIVE RESEARCH

Looking at the data is paramount to make the right decisions. We analyze your traffic through analytics platforms such as Google Analytics to find new insights and validate findings from the heuristic evaluation which will be turned into hypotheses and tested.

CRO TESTING

Testing is one of the most important steps in a conversion rate optimization strategy. Once our findings and hypotheses are backed up by qualitative and quantitative research, we are ready to test them and see if they produce better results. There are different types of CRO tests and they can be used depending on the traffic volume, the number of hypotheses to test and the type of audience(s) we want to target. The most common types of tests we perform are:
  • A/B/n Testing
  • Multivariate Testing
  • Redirection Testing
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WE USE THE BEST CRO TOOLS IN THE MARKET

In order to perform our qualitative and quantitative research and CRO testing, we use the best tools in the market which include heatmaps, session recordings, feedback and customer exit surveys. We collect as much data as possible to guarantee that the testing is accurate.
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BOOST YOUR NUMBER OF CONVERSIONS WITH A CRO STRATEGY FOR YOUR WEBSITE

Ready to bring your conversions to the moon? Contact us for a free consultation and discover how our crypto marketing experts can help you achieve the best results for your website!
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SOME OF OUR CLIENTS & PARTNERS

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WHAT PEOPLE SAY ABOUT US

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Liam is a skilled SEO technician and he has proven time and time again he can get a website on Page 1 of Google. An expert within an industry of cowboys.
Bernard L - Tech Recruitments Business
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Coinpresso are a fantastic team that do the business every single time. Their content is the best in the space, and their knowledge of search is unrivaled within Crypto. Would definitely recommend to other projects.
Garrett H - Altbase
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The Coinpresso team has been instrumental in helping us take our proposition to audiences we were unable to reach ourselves, with a crypto marketing strategy that left no stone unturned. We completed all levels of our raise, and even oversubscribed rounds thanks to the Play List concept created by Coinpresso and our team. They have gone to great lengths to understand our unique proposition inside-out, and our traffic has increased over 50 times inside 4 months. We would refer Coinpresso to any crypto project without hesitation.
Benjamin D - Ruby Play Network
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