Supercharge Your Referral Traffic
With An Enterprise Level Parasite SEO Strategy
What Is Parasite SEO?
An effective Parasite SEO strategy can become an incredibly viable way of driving relevant traffic from search engines, without having the required link juice or authority within your own domain to compete yourself.
Put simply, Parasite SEO refers to the process of using other equitable domains outside of your own to help drive traffic through search engines for relevant organic keywords. This typically comes in the form of guest posts or contributed articles that use the more powerful domain to rank, with anchor text links or naked URLs embedded in the copy that point to your own domain.
The Benefits Of Parasite SEO
Utilising other websites to drive traffic to your own can be a savvy way of capturing low-hanging fruit and is particularly beneficial for new websites.
We have all been there; you launch a beautiful website with heaps of optimised content and landing pages, yet it still lives within the depths of Google Search as it’s well and truly entrenched within the “Sandbox” phase.
For a new crypto website, the sandbox can last for as long as 12 months and significantly hamper your ability to rank as the website is still seen as nascent by crawlers.
Benefits of Parasite SEO for Crypto domains include:
- Generate traffic significantly earlier than trying to break into Page 1 with your own domain.
- Tap into the domain authority and trust of other websites outside of your own URL hierarchy.
- Utilise a “catch-all” approach when running presale/fundraising campaigns. Running promotions on 100 domains is more than likely going to attract more users than just using your own.
- Grow your referral traffic from other websites.
- Great for trust and reducing bias. If you yourself say you’re good at golf, it doesn’t mean as much as Tiger Woods or another golfer saying you’re good at golf. The principle is the same with Parasite SEO. You are tapping into the trust and credibility of the other domain.
- Increase your partnership footprint.
- Can be used to complement a crypto link-building strategy.
- Very cost-efficient versus trying to rank a new website for the same organic keywords with standard crypto marketing techniques.
How Does Parasite SEO Work In 2024?
Despite the somewhat negative connotations of the term “parasite”, Parasite SEO isn’t exactly a black-hat form of SEO. Think of it more as working “smarter, not harder”. But how does it work?
- First up, ascertain what your campaign message is and what you’re looking to achieve with your Parasite SEO campaign. Is it brand awareness? Sales? It’s important to ask yourself this as having clear objectives will help you with content creation and targeting.
- Create a list of domains that you want to target with your content. If they’re pre-existing relationships, great; however, this isn’t always possible. Try to target domains that are open to contributed content and have relatively flexible content guidelines. And remember, the domains MUST be relevant to the crypto SEO vertical.
- Create a piece of original content for each domain you want to target. Duplicate content will only get rejected, or worse still, penalized by Google.
- Create a content dissemination cadence, carefully and methodically sending content to your chosen domains over a period of time.
- Once the content has been crawled, it should then be fetched and rendered within Google’s Search Engine Results Page (SERP), as long as it is effectively optimised for your target Organic Keyword(s).
Our Parasite SEO Service For Web3 Projects
Custom Parasite SEO Strategy Development
As with any SEO strategy, it must be tailored in line with the ideal end user you’re looking to target. With Parasite SEO, the same rule applies.
Launching an NFT mint? You’re better off publishing on websites that are heavily focused on NFTs. A presale? Same concept. Post your content on sites that have seen similar content previously, as there’s more of a chance your content will then resonate with that site's pre-existing user base.
At Coinpresso, we do not believe in a “cookie cutter” approach to any of our SEO services. Parasite SEO should follow the same concept. Fresh list of links, fresh content, every time you conduct a Parasite SEO sprint.
Infinaeon: A Coinpresso-Led Parasite SEO Case Study
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