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What Is Parasite SEO?

An effective Parasite SEO strategy can become an incredibly viable way of driving relevant traffic from search engines, without having the required link juice or authority within your own domain to compete yourself.

Put simply, Parasite SEO refers to the process of using other equitable domains outside of your own to help drive traffic through search engines for relevant organic keywords. This typically comes in the form of guest posts or contributed articles that use the more powerful domain to rank, with anchor text links or naked URLs embedded in the copy that point to your own domain.

The Benefits Of Parasite SEO

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Utilising other websites to drive traffic to your own can be a savvy way of capturing low-hanging fruit and is particularly beneficial for new websites.

We have all been there; you launch a beautiful website with heaps of optimised content and landing pages, yet it still lives within the depths of Google Search as it’s well and truly entrenched within the “Sandbox” phase.

For a new crypto website, the sandbox can last for as long as 12 months and significantly hamper your ability to rank as the website is still seen as nascent by crawlers.

Benefits of Parasite SEO for Crypto domains include:

  • Generate traffic significantly earlier than trying to break into Page 1 with your own domain.
  • Tap into the domain authority and trust of other websites outside of your own URL hierarchy.
  • Utilise a “catch-all” approach when running presale/fundraising campaigns. Running promotions on 100 domains is more than likely going to attract more users than just using your own.
  • Grow your referral traffic from other websites.
  • Great for trust and reducing bias. If you yourself say you’re good at golf, it doesn’t mean as much as Tiger Woods or another golfer saying you’re good at golf. The principle is the same with Parasite SEO. You are tapping into the trust and credibility of the other domain.
  • Increase your partnership footprint.
  • Can be used to complement a crypto link-building strategy.
  • Very cost-efficient versus trying to rank a new website for the same organic keywords with standard crypto marketing techniques.

How Does Parasite SEO Work In 2024?

Despite the somewhat negative connotations of the term “parasite”, Parasite SEO isn’t exactly a black-hat form of SEO. Think of it more as working “smarter, not harder”. But how does it work?

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  1. First up, ascertain what your campaign message is and what you’re looking to achieve with your Parasite SEO campaign. Is it brand awareness? Sales? It’s important to ask yourself this as having clear objectives will help you with content creation and targeting.
  2. Create a list of domains that you want to target with your content. If they’re pre-existing relationships, great; however, this isn’t always possible. Try to target domains that are open to contributed content and have relatively flexible content guidelines. And remember, the domains MUST be relevant to the crypto SEO vertical.
  3. Create a piece of original content for each domain you want to target. Duplicate content will only get rejected, or worse still, penalized by Google.
  4. Create a content dissemination cadence, carefully and methodically sending content to your chosen domains over a period of time.
  5. Once the content has been crawled, it should then be fetched and rendered within Google’s Search Engine Results Page (SERP), as long as it is effectively optimised for your target Organic Keyword(s).

Our Parasite SEO Service For Web3 Projects

 

Custom Parasite SEO Strategy Development

As with any SEO strategy, it must be tailored in line with the ideal end user you’re looking to target. With Parasite SEO, the same rule applies.
Launching an NFT mint? You’re better off publishing on websites that are heavily focused on NFTs. A presale? Same concept. Post your content on sites that have seen similar content previously, as there’s more of a chance your content will then resonate with that site's pre-existing user base.

At Coinpresso, we do not believe in a “cookie cutter” approach to any of our SEO services. Parasite SEO should follow the same concept. Fresh list of links, fresh content, every time you conduct a Parasite SEO sprint.

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Infinaeon: A Coinpresso-Led Parasite SEO Case Study

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The Coinpresso team supported the Infinaeon token presale with several marketing strategies, including Parasite SEO. Through touchpoint analysis, we can attribute presale contributions that have come directly from PR and Parasite SEO articles. For a $30k spend, Infinaeon achieved over $92,350 in attributed revenue that was derived from Parasite SEO article touchpoints. This level of granular data analysis gives clients the confidence that their article spend isn't just being used for brand awareness and eyeballs, but is directly attributed to key conversions such as presale revenue.
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Infinaeon parasite SEO report showing over 3X ROI.

FAQs

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What is parasite SEO?

Parasite SEO uses high-authority websites to rank content for specific keywords. Instead of trying to get your own site to rank directly, you publish articles or guest posts on established domains that already have strong credibility with search engines. These articles then include links back to your primary website, leveraging the host site's authority to drive referral traffic and improve visibility.

Does parasite SEO still work?

Yes, Parasite SEO remains an effective strategy in 2024, particularly for new websites struggling to gain organic visibility. By publishing content on trusted, high-domain authority sites, new projects can bypass the initial "sandbox" phase that Google often applies to nascent domains.

What is parasite content?

Parasite content refers to the articles or pieces of content published on high-authority external websites as part of a Parasite SEO strategy. This content is specifically designed to rank for target keywords on search engines, using the host domain's existing strength. It typically includes embedded links—either anchor text or naked URLs—that point back to the client's own website, serving as a conduit for referral traffic and indirect SEO benefits.

What People Say About Us

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We needed a partner that could extend our content production and SEO capabilities, while providing high quality content in a fast and accurate manner. Coinpresso constantly go the extra mile to deliver, and as a result we have renewed with them a few times - expanding the scope with each renewal. We see up to 40k unique pageviews weekly from their content, and most pages instantly go in on Page 1 and are considered high quality by Binance in-house content team.
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SEO Specialist - Binance
The Coinpresso team have been absolutely fundamental to the success of Jurat. The token immediately did a 6x on launch, and has now stabilized at around 3x with very little sell pressure. The Coinpresso way focuses on organic and white-hat marketing methods, something that is extremely refreshing amongst the shady vertical of crypto marketing. Would highly recommend and have just recontracted ourselves as a result.
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Mike Kanovitz - Jurat Blockchains / Loevy & Loevy

Liam & his team have brought great vibes and high quality marketing to Etherland. At the end it's win-win game for both parties, you as team members and us as community, all respect and love here. Thanks Coinpresso <3."

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Henos - Etherland Community OG
Liam is a skilled SEO technician and he has proven time and time again he can get a website on Page 1 of Google. An expert within an industry of cowboys.”
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Bernard L - Tech Recruitments Business
Coinpresso are a fantastic team that do the business every single time. Their content is the best in the space, and their knowledge of search is unrivaled within Crypto. Would definitely recommend to other projects.”
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Garret H - Programmatic AI
The Coinpresso team has been instrumental in helping us take our proposition to audiences we were unable to reach ourselves, with a crypto marketing strategy that left no stone unturned..."
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Benjamin D - Ruby Play Network
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What are you waiting for? Find out what the world’s leading web3 marketing agency for performance can do for you! Contact us for a diagnostic review, and we can take a comprehensive look at your funnel, including Crypto SEO, Crypto PR and Programmatic Advertising.

Clients & Partners

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Here are some of our partners & clients:
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Contact us for a tailored proposal, including in-depth case studies and demonstrated results.
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Here are some of our media partners & publlshers:
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