We rank our clients on Page 1 of Google for high competition search terms, using strictly white-hat implementations to increase trust to your website over time, as opposed to spammy grey-hat methods used by freelancers and some Crypto SEO competitors.
Crypto SEO is a niche in its own right. Building rankings and traffic in this vertical is only done by the best. SEO for Cryptocurrency can’t be executed by standard SEO agencies, as it requires a knowledge of crypto that only true enthusiasts hold - in order to capture your ideal end user.
Search engine optimization has always been championed within the digital marketing industry as having one of the best forms of ROI over time. You just can’t beat those free clicks! Crypto SEO can also heed exceptional ROI, as the lifetime customer value of cryptocurrency users can be worth thousands of dollars if they convert.
Cryptocurrency SEO, Crypto SEO, or blockchain SEO, utilises a lot of concepts within the traditional SEO space, amalgamated with cryptocurrency content optimisation - to attract crypto users and buyers. The competition to rank for crypto keywords is intense, and only through rigorous testing, implementation of audit findings, and white-hat link building will you see results over time. The crypto vertical is its own niche, and only the most topically relevant links and content will heed rankings and traffic increases through Google Search.
All good cryptocurrency SEO strategies start with an On-Page audit, ensuring that your URL structure and landing pages are in line with Google's best practices. Building traffic to a website that is not optimised for it, is like water through a sieve. We create an audit that helps your developer understand exactly what is preventing the site from ranking. If you’re on a Wordpress site, even better! We can implement audits here for you too.
Good Cryptocurrency SEO is built upon the content of which is on the website, and being distributed off-page. This requires not only copywriting skills, but knowledge of the crypto vertical specifically to create content that captures the intent of this market. Our native English crypto content writers are highly skilled, and write content that converts.
The cut-through of a blockchain SEO strategy is found within keyword research. Marrying up volume, with buying intent and relating it back to crypto users is an art in itself - and requires both SEO knowledge and a solid understanding of cryptocurrency to ensure targeted keywords are the right ones by filtering through the vast array of keyword clusters that concern crypto.
Off-Page, or off-site SEO is where the vast majority of rankings and traffic increases are seen. Knowing where to build links, how to build them, and how often to do so - is of paramount importance to ensuring a good link profile. This is what sends signals to Google as to Votes of Recommendation regarding your website, and should be optimised accordingly to what you’re looking to achieve, and capturing that ideal end user. Building topically relevant links from other blockchain sites plays a big part in building a healthy link profile.
There are over 200 ranking factors on Google Search alone. Technical Cryptocurrency SEO is the process of qualitatively analysing URL and Page structure, implementing markup and a multitude of other intricate processes, and relaying back to the typical cryptocurrency user. Our crypto SEO technicians work with your developers directly, upskilling in the process.
Ranking for your chosen keywords all starts with your content. If your landing pages are not enriched with keyword-optimised content, you have no hope in ranking for anything remotely competitive. Our expertise as SEO copywriters allows us to create effective landing pages, siloed and composed to perfection. Making your content readable, whilst also indexable by search engines, is the precarious balance that must be found within your on-page content.
Whilst all featured snippets are ultimately chosen by Google, having a piece of content that satisfies a query very effectively, supplemented with structured data markup, can provide as featured snippet optimisations that significantly increase the chance of your content being indexed as a featured snippet. Snippets optimisation is part of our content auditing strategy.
At Coinpresso, we are quite the international team! This provides us with a skillset that doesn't just help us linguistically, but also with interpretation of international SEO and hreflang. Adding hreflang and including localized directories for each region you are looking to rank in, can improve your equity across regions by up to 50%. We can also localize and translate the pages too! If you are looking for a truly enterprise international SEO solution, there is nobody better within the crypto space than Coinpresso for rankings and results.
What are Smart Links? Well actually, despite being a newfound concept, they are due to provide groundbreaking innovation to link building practices in SEO, with blockchain code actually incorporated into HTML. This blend of different codes using either Solidity, Rust and HTML to embed links via a "smart contract" is actually one of the most relevant links that can be built within seo for cryptocurrency.
Having a site that does what it should do sounds easy, but it’s staggering how many websites in blockchain fail core web vitals assessments. Users are subconsciously affected by slow loading pages. We analyse metrics like First Contentful Paint (FCP) and Last Contentful Paint (LCP) to understand where UX can be improved, whilst making page speed optimisation recommendations to your developer. Page speed and core web vitals are now seen as ranking factors by Google, and should be taken seriously from both traffic, UX, and conversion perspectives.
Driving traffic to your blockchain site is ultimately useless if the site does not convert it properly, or you are unable to track what traffic is converting. Not only do we help drive organic traffic, but we also set up tracking of the campaigns and benchmark the services from when they commence, made easily-digestible on Google Data Studio in the form of a monthly report.
Setting up your website to convert is best found through gaining an initial understanding as to the friction points and usability issues that are preventing users from converting towards your goals. Conversion Rate Optimisation (CRO) and SEO go hand-in-hand, and when these principles are adapted to cryptocurrency websites this can contribute to millions of dollars in extra revenue, just from an increase of CTR between 1-2%. Exchanges and trading platforms can benefit significantly from optimising their platforms for conversions.
Crypto marketing is allowed through Google Ads, with strict compliance-based obstacles in place. Running crypto ads on Google starts with gaining the relevant certificate within your region, and then ensuring Google has checked all of your landing page content. Whilst potentially lucrative if attained, a vast majority of cryptocurrency projects are unable to run Google Search ads, making cryptocurrency SEO in many cases the only way for cryptocurrency projects to target search engines. The certifications themselves can require vast time and resources to acquire, making SEO services more appealing to those who do not wish to attain said permits. The blockchain industry is inundated with red tape in the PPC circuit, but not so much so within SEO.
The first place most crypto users will go in order to “DYOR”, will be Google Search. Cryptocurrency as a niche requires a vast amount of research (usually) in order for a user to make an educated buying decision, whether that’s to use a certain exchange or buy a coin specifically. SEO for cryptocurrency, combined with Google Search ads, can be the perfect storm from a digital marketing perspective for a crypto exchange, trading product, educational platform, or any other blockchain sub-vertical - to engage with the masses from the point of their first query.
In short, yes! If you’re looking to buy a house, you want to see what houses the builder has built before. SEO and other forms of marketing should be no different. If an agency is worth its weight, it’ll be proud of its proven Page 1 results.
Try out the following searches to find us and some of our clients on Google Search:
Site: Coinpresso
Keyword: 'crypto copywriters'
Up 97 Positions in 4 months
Site: Coinpresso
Keyword: 'crypto seo'
Up 95 Positions in 4 months
Site: Ruby Play Network
Keyword: 'play to earn'
Up 90 Positions in 4 months
Site: Ruby Play Network
Keyword: 'play to earn crypto games'
Position 1 inside 3 months
Site: 100xCoin (now Altbase)
Keyword: 'buy altcoins'
In terms of traffic increases, our client the Ruby Play Network saw a 50x increase in their organic search traffic within 4 months, and continue to see exceptional results for the most competitive keywords within play to earn and crypto gaming.
Whilst being industry-leading within blockchain for our prowess as SEO consultants, we are way more than “just” SEOs. We create a strategy that focuses on whatever you’re looking to achieve, whether that’s effective fund raising - or increasing your user base, holders, and volume. Our stack, solutions and strategy - are built with core focuses on ROI and conversion value. We help crypto propositions at all stages, even if you’re just at the beginning of the journey. Looking to build a crypto website or run a website migration, we can help! We are experts in all things blockchain technology & digital.
Giving guarantees where SEO is concerned should generally be avoided, as it is impossible to guarantee organic search results. Due to frequent algorithm updates from Google, it is difficult to know what they have planned in terms of changes. SEO is a process of continuous testing and optimization, and there isn’t a way of guaranteeing results or rankings. Any agency that does so, should be avoided.
Generally speaking, you should start to see rankings from Month 6 onwards.
Seo for cryptocurrency businesses has a lot of similarities compared to traditional SEO, including:
The three “pillars” of SEO are essential for any website. However, there are some intricacies specific to blockchain SEO.
There is no “secret sauce” to how blockchain SEO works, just a series of best practices across 250+ ranking factors.
Any SEO service that is conducted as per a standard issue rate card, should be avoided. Every website is different. Every Search Engine Results Page (SERP) is different, and thus, a tailored approach to costing should be undertaken determined on hours required to achieve your project-specific goals.
As a broad range, Crypto SEO starts from $7,990 USD, but can go upwards of $20,000 USD per calendar month for daily outreach for enterprise international SEO accounts.
There are a few stages to our SEO service, however the biggest requirement is time.
Get in contact today and find out how the Number 1 Crypto Advertising Agency for performance can supercharge your traffic.
Get in contact today and find out how the Number 1 Crypto Advertising Agency for performance can supercharge your traffic.
