Cryptocurrency SEO, Crypto SEO, or blockchain SEO, utilises a lot of concepts within the traditional SEO space, amalgamated with cryptocurrency content optimisation - to attract crypto users and buyers. The competition to rank for crypto keywords is intense, and only through rigorous testing, implementation of audit findings, and white-hat link building will you see results over time. The crypto vertical is its own niche, and only the most topically relevant links and content will heed rankings and traffic increases through Google Search.
All good cryptocurrency SEO strategies start with an On-Page audit, ensuring that your URL structure and landing pages are in line with Google's best practices. Building traffic to a website that is not optimised for it, is like water through a sieve. We create an audit that helps your developer understand exactly what is preventing the site from ranking. If you’re on a Wordpress site, even better! We can implement audits here for you too.
Good Cryptocurrency SEO is built upon the content of which is on the website, and being distributed off-page. This requires not only copywriting skills, but knowledge of the crypto vertical specifically to create content that captures the intent of this market. Our native English crypto content writers are highly skilled, and write content that converts.
The cut-through of a blockchain SEO strategy is found within keyword research. Marrying up volume, with buying intent and relating it back to crypto users is an art in itself - and requires both SEO knowledge and a solid understanding of cryptocurrency to ensure targeted keywords are the right ones by filtering through the vast array of keyword clusters that concern crypto.
Off-Page, or off-site SEO is where the vast majority of rankings and traffic increases are seen. Knowing where to build links, how to build them, and how often to do so - is of paramount importance to ensuring a good link profile. This is what sends signals to Google as to Votes of Recommendation regarding your website, and should be optimised accordingly to what you’re looking to achieve, and capturing that ideal end user. Building topically relevant links from other blockchain sites plays a big part in building a healthy link profile.
There are over 200 ranking factors on Google Search alone. Technical Cryptocurrency SEO is the process of qualitatively analysing URL and Page structure, implementing markup and a multitude of other intricate processes, and relaying back to the typical cryptocurrency user. Our crypto SEO technicians work with your developers directly, upskilling in the process.
Ranking for your chosen keywords all starts with your content. If your landing pages are not enriched with keyword-optimised content, you have no hope in ranking for anything remotely competitive. Our expertise as SEO copywriters allows us to create effective landing pages, siloed and composed to perfection. Making your content readable, whilst also indexable by search engines, is the precarious balance that must be found within your on-page content.
Whilst all featured snippets are ultimately chosen by Google, having a piece of content that satisfies a query very effectively, supplemented with structured data markup, can provide as featured snippet optimisations that significantly increase the chance of your content being indexed as a featured snippet. Snippets optimisation is part of our content auditing strategy.
At Coinpresso, we are quite the international team! This provides us with a skillset that doesn't just help us linguistically, but also with interpretation of international SEO and hreflang. Adding hreflang and including localized directories for each region you are looking to rank in, can improve your equity across regions by up to 50%. We can also localize and translate the pages too! If you are looking for a truly enterprise international SEO solution, there is nobody better within the crypto space than Coinpresso for rankings and results.
Whilst being industry-leading within blockchain for our prowess as SEO consultants, we are way more than “just” SEOs. We create a strategy that focuses on whatever you’re looking to achieve, whether that’s effective fund raising - or increasing your user base, holders, and volume. Our stack, solutions and strategy - are built with core focuses on ROI and conversion value. We help crypto propositions at all stages, even if you’re just at the beginning of the journey. Looking to build a crypto website or run a website migration, we can help! We are experts in all things blockchain technology & digital.