What is App Store Optimisation?

Published/Last edited on January 13, 2022

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Put simply, app store/play store optimisation is the process of increasing traffic to app listings through a variety of different implementations.

It's somewhat similar in concept to SEO, but with different ranking factors as relevant to the app or play store, for devices on iOS and Android respectively. Although it takes time, getting to the top of app/play store listings (and trending on App Store) should be the core focus of your app marketing strategy, and is something as a premier ASO service provider we are passionate about.

What to look for in an ASO Service Provider

Well, without addressing the immediately obvious - rankings and traffic increases for both app and play store are the currency here. An ASO Service Provider should have a good idea as to how they go about that, combining keyword research with app store listing content, and then building links & installs.

YOU SHOULD NOT ever pay for artificial installs to increase performance, as Google Play Store and Apple will figure it out sooner or later, and both of your app listings go to proverbial ‘listing jail’.

Driving users to download your app in a certain way is different, but paying people to do so is and will always be illegal as per both Apple and Google terms and conditions.

So, if you’re wondering ‘what is app store optimisation’ and how to find an ASO service provider to manage it - paid installs should not be the emphasis of the strategy and should be avoided.

Driving Downloads Organically

ASO services should be derived around organic downloads, and the strategy taking time. This is key to any effective ASO strategy and you shouldn’t attempt to circumvent this with black-hat methods as the implications of penalties are grave.

It’s best to trust the process, focus on building sustainable links and optimised reviews over time, as to ensure the right signals are sent to the App and Play Store.

At Coinpresso, we run strictly white-hat ASO campaigns, achieving fantastic results for our clients against some of the industry's biggest players.

Effective Listing Content and Keyword Fields

And no, this isn’t just adding ‘Buy Crypto’ to the keyword entry field. A captivating listing will encourage users to download and thus a search converts to a download more often. Keyword research with ASO-based plugins is a MUST - as this pulls volume from mobile devices specifically. What is App Store optimisation? Well, on-page content is a huge part of it.

Coinpresso - A Specialist ASO Provider

We provide a very specific service at Coinpresso. We are optimisers. That is what we do and it’s what we do best.

Given time and budget, we can arguably outrank anyone, on Google Search, Play Store, or the App Store. Because we understand the ranking factors better than anyone.

Despite being new in age, the experience of our technicians is vast and has allowed us to attain fantastic App Store Optimisation (ASO) results for our clients to date.

Contact us today to find out how the Number One Crypto Marketing Agency for performance and ROI can take your app to the top of listing results.


Get in contact today and find out how the Number 1 Crypto Advertising Agency for Performance can supercharge your traffic.

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