The crypto presale has roared back to life following a spectacular crash during the 2022 bear market. Projects have raised millions of dollars in the past year, and there's no reason to see this trend ending while Bitcoin is regularly hitting new all-time highs. Building a successful presale campaign requires plenty of different factors, including a quality project that has a solid narrative and foundation.
Whether a presale is geared towards the booming Solana memecoin ecosystem or aims to deploy a utility-based Layer-1 with its own native token, one thing they all have in common is the need for a quality crypto marketing strategy. Two pillars of the most successful presale marketing campaigns are programmatic ads and press releases.
Why Crypto Presales Need Strategic Marketing in 2025
The presale market in 2025 is primarily dominated by Layer-1 protocols launching native cryptocurrencies for their own chains, as well as DeFi, meme, and RWA projects launching on Ethereum, Solana, and BNB. There are countless examples of projects that have raised well over $1 million, with some even exceeding $100 million.
However, skepticism has notably risen due to past presale debacles and "rug pulls" where projects vanished with investor funds. This history makes it harder for new projects to gain trust, making transparent and credible marketing essential.
Furthermore, the sheer volume of new token launches means that getting noticed requires substantial effort. Every project, from highly technical innovations to new memecoins, is vying for the same pool of capital and attention.
As a result of these factors, the presale market is not an easy nut to crack. There's still plenty of skepticism, and competition is fierce. The most successful projects combine effective advertising campaigns with quality press releases that build brand awareness and promote organic community growth.
The Power of Programmatic Ads for Crypto Presale
Programmatic advertising is a complex but extremely valuable crypto presale marketing tool when implemented and managed properly. It refers to the automated, real-time buying and selling of ad space, allowing for precise targeting and efficient campaign management without human negotiation.
This method works exceptionally well for crypto presales because it enables granular targeting. Advertisers can reach specific segments of the crypto audience based on their browsing history, interests in DeFi, NFTs, or memecoins. This ensures that ads are displayed to individuals most likely to be interested in a new token offering.
The creative aspect of programmatic ads is crucial. High-performing campaigns leverage engaging visuals, such as eye-catching banner ads and short, impactful video snippets, along with compelling copy. For example, a Solana memecoin presale might use a humorous video ad depicting its unique character, served programmatically to users who frequently visit crypto news sites that report on Solana.
Programmatic advertising effectively operates at the top of the marketing funnel, casting a wide yet targeted net. It brings in initial interest from crypto-friendly users who might not be actively searching for a specific presale but are receptive to new opportunities. This broad awareness generated through personalized ad delivery lays the groundwork for further engagement down the funnel.
Setting Up a Programmatic Campaign for a Crypto Presale
Due to the complex nature of managing a programmatic ads campaign, most presales outsource the process to professional Web3 digital marketing agencies where experienced teams work on designing, launching, and adjusting the ads. This ensures compliance and maximizes reach effectively.
A crucial first step involves choosing the right Demand-Side Platforms (DSPs). These platforms are where advertisers bid on ad impressions in real-time. Top agencies often have established relationships and preferred access to DSPs specializing in crypto traffic, allowing for more efficient and effective media buying.
Targeting options are highly granular. Campaigns can be refined by geographic location, device type, specific user interests (e.g., DeFi, NFTs, gaming), and even crypto-related browsing history or wallet behavior signals. This precision ensures ads are seen by the most receptive audiences.
Budgeting and timing are meticulously planned around the presale timeline. Agencies strategically allocate spend to maximize visibility during critical phases, such as the initial launch or tier price increases. They constantly monitor KPIs like impressions, click-through rates (CTR), and conversions. These reports are then analyzed and used for adjustments to the campaign based on the latest data.
Press Release Distribution: Building Authority and Awareness
Crypto press release distribution and creation may be less technical than programmatic ads, but it is nonetheless an indispensable tool in the crypto presale marketing arsenal. Press releases written to a professional standard, supported by quality graphics, and placed in the correct outlets can massively boost brand awareness and elevate a presale's authority in the crypto industry.
Collaborating with a crypto marketing agency is crucial for gaining access to leading outlets. These agencies often have in-house professional crypto copywriting teams and established relationships with top-tier publications. For instance, an agency can secure coverage for a real estate tokenization project in prominent financial outlets like Fox Business or Bloomberg, while a GameFi project would target dedicated crypto gaming news sites.
Overall, a solid PR campaign can work in tandem with programmatic advertising to reach a broader audience. This dual approach gives a project the authority it needs to convince traders to commit their ETH or SOL to a presale campaign, establishing credibility that paid ads alone cannot provide.
R0AR & Infinaeon: Multi-Million Dollar Coinpresso Presale Case Studies
Coinpresso has supported dozens of projects in their presale endeavors with a diverse range of marketing tools, including programmatic ads and PR. These projects have collectively raised millions of dollars and offer a glimpse into what it takes to turn a crypto presale into a success story.
R0AR: A PR Creation and Distribution Case Study
R0AR is a DeFi project deployed on Ethereum, offering multiple use cases including a utility-focused NFT collection and various staking features. With support from Coinpresso's marketing team, the project successfully raised over $5 million during its presale. A key element of this campaign was strategic press release creation and distribution. The R0AR team achieved broad audience reach through PRs published in respected crypto and financial outlets such as AP, CryptoDaily, and Decrypt.
Infinaeon: A Programmatic Ads Case Study
Infinaeon is a Layer-2 project on Ethereum featuring a token deployment mechanism and a token burn system to counter inflation. The Coinpresso team managed the programmatic ads campaign for the INF presale, which successfully raised an estimated $1 million. This raise demonstrated impressive ROI but also significantly increased the number of wallets holding INF. This contributed to a balanced supply distribution, which is crucial for a healthy post-presale stage.
Final Thoughts on Crypto Presale Marketing in 2025
The crypto presale market is on fire. Projects are raising millions as traders search for tokens and Layer-1s that are yet to launch on DEXs and CEXs. The enthusiasm for presales has grown in tandem with the resurgence of the crypto market and the improving regulatory environment. The most successful projects have effectively leveraged marketing tools such as programmatic ads and PR distribution in order to build their brand and reach receptive members of the crypto community.
