The Solana network has experienced its first outage of 2025. Normally, this sort of outage drives bearish sentiment and sarcastic comments about the"Ethereum killer" that always goes down. However, this time, it isn't the case. The Solana outage came as trading volume surged on the network due to the launch of several extremely high-profile memecoins.
The most notable memecoins launched on Solana so far this year are, without a doubt, Official Trump (TRUMP) and Melania Meme (MELANIA). In a slightly bizarre turn of events, the 47th President of the United States launched an official memecoin, which, at its peak, grew into one of the largest tokens by market capitalization, exceeding $12 billion.
As the market was coming to terms with this new crypto phenomenon, the President's wife, the First Lady of the US, launched her own memecoin, which seemingly crashed TRUMP as it soaked up liquidity, pushing its market capitalization to nearly $2 billion.
The dust is now settling, and both these memecoins have, fairly unsurprisingly, begun to crash as billions of dollars are sucked out of the market by early investors and, according to some rumors, insiders.
Even if TRUMP coin mania is over for now, its impact will be felt for months, if not years. Solana is now the leading memecoin network. It has left Ethereum in the dust. The outcome is massive competition for attention among new memecoins, which has translated into a surge in demand for quality Solana crypto marketing.
But what makes a Solana memecoin marketing campaign a success? The answer is a multi-faceted approach that covers all the bases needed to make one token stand out from the crowd.
Memecoin Mania Takes Hold of Solana Network
$40 billion. That's the estimated trading volume that Solana DEXs hit during the peak of TRUMP memecoin madness, according to data from DeFiLlama. This is a truly astounding figure, considering that the network was repeatedly declared dead in 2022.
As the volume chart shows, the spike was considerable and somewhat of an anomaly. That being said, the daily DEX volume has since found support around $10 billion, which is still far ahead of Ethereum. This means that Solana memecoin mania is likely to continue as more high-profile coins hit the network.
Why has Solana become the go-to network? Why did the likes of TRUMP, MELANIA, and, more recently, VINE launch on Solana and not Ethereum? The answer partly lies in the narrative. Generally, the community is now rallying behind Solana, creating a self-perpetuating cycle where liquidity rushes out of other ecosystems and into SOL.
A technical explanation could be that Solana offers high transaction speeds and extremely cheap transaction costs compared to Ethereum. Also, the overall ecosystem is now extremely well-developed, with platforms like Phantom and Raydium offering user-friendly interfaces and a wide range of features. This makes it easier for developers to launch new projects and for users to trade and manage their tokens.
Another clear reason for Solana's memecoin dominance is Pump Fun. This Solana memecoin launchpad has become extremely controversial but undeniably very successful at creating short-term speculative success stories.
5 Solana Memecoin Marketing Techniques
Web3 digital marketing is now playing a central role in the Solana memecoin market. The only way to stand out from the increasing crowd and tap into the billions of dollars of daily trading volume is to create and execute a campaign quickly and professionally. There are several techniques that can maximize the chances of a Solana memecoin marketing campaign succeeding.
Let's take a look at five of the top tools used by leading Web3 content marketing agencies.
1. PR Distribution
When it comes to Solana memecoin crypto press release distribution, speed and quality are the ultimate goals. There's no time to spend weeks or even months pitching to sites and waiting for editors to reply. Teams need immediate access, and the only way to get this is through a reputable crypto marketing agency.
A specialized crypto PR distribution service can get memecoin teams access to leading outlets such as CoinDesk, Fox Business, Bloomberg, and Nasdaq. These publications are widely recognized and respected within both the crypto community and the mainstream financial world.
Getting a project to appear in these reputable outlets through PR wires can drive users toward the memecoin and add to buying pressure on DEXs. Positive media coverage creates awareness and encourages potential investors to research the project further. This increased visibility can translate into a surge of trading activity as new investors enter the market, potentially driving up the memecoin's price and overall market capitalization.
2. Facebook Ads
Facebook ads might sound like last year's news. Who still uses Facebook, right? The truth is that billions of people still use the social media site, and many projects have generated massive returns through Facebook crypto advertising campaigns.
However, simply posting a few ads on Facebook asking people to invest in a Solana memecoin simply won't cut the mustard. It's critical to have a professional campaign that gives off a sense of legitimacy and long-term potential.
An experienced agency can help build and launch a Facebook ads campaign with professional graphics in a short period of time, adhering to Facebook regulations. This ensures ads are visually appealing, target the right audience, and comply with advertising policies, maximizing their reach and effectiveness.
3. Programmatic Ads
Programmatic ads have become central to crypto marketing campaigns. When done correctly, it can be an extremely powerful marketing tool that gets attention from all over the internet and targets users based on specific information about their crypto tendencies.
Agencies can navigate the complexity of programmatic ads, including legal and technical aspects, ensuring compliance and maximizing returns. They can also make constant adjustments and analyze data to improve performance.
4. Crypto Influencer Marketing and KOLs
The role of KOLs and crypto influencer marketing has never been more important. The power of X (formerly Twitter) in the Solana memecoin market is now undeniable, and any project that wants to compete with the likes of TRUMP will need to have access to tier 1 KOLs.
However, getting access to these KOLs and influencers is extremely difficult. Many of them only work with top projects, and they are expensive. Expert agencies have the contacts and the knowledge of which influencers are correct for which project and its community.
5. Professional Telegram Community Management
Telegram groups are at the heart of Solana memecoins. They have become the most important community management aspect of these projects. The application is perfectly designed for memecoins, but only if they are set up and managed correctly.
Professional crypto Telegram marketing managers set up Telegram groups with bots that help users make purchases and learn about the project, valuable notifications that make every buy order deliver eye-catching animations, and prevent the dissemination of FUD.
Final Thoughts on How To Market A Solana Memecoin in 2025
The Solana memecoin market has, without a doubt, been the most exciting niche in crypto so far this year. Admittedly, it's still early days, but judging by the on-chain metrics and the general vibe in the community, this is likely to be far more than just a passing phase.
As the TRUMP and MELANIA madness dies down and liquidity returns to the rest of the market, a surge in competition is likely to begin. There will be plenty of duds that launch on Pump Fun and don't even reach a $10k market capitalization, but some will turn into billion-dollar monsters.
The five steps outlined in this Solana memecoin marketing guide can help a memecoin separate itself from the crowd and grow into a leading memecoin on what is quickly becoming the leading crypto network for memes.
