It's easy to forget the little details when you're focused on your crypto project. However, even if your project is the best thing since Bitcoin, it won't be a success if you forget some of the most important pillars of digital marketing. A successful cryptocurrency marketing campaign guarantees that your project becomes more than a good idea. People often fail to remember the critical aspects of a crypto digital marketing campaign and, as a result, miss their opportunity to build a successful project.
1. Understanding Your Target Audience
Understanding your target audience and future customer base is a crucial first step in crypto marketing. If you don’t know who you’re going to target with a marketing campaign, then your advertising and community-building efforts can all go to waste.
Crypto digital marketing agencies are one way to guarantee that you build your advertising campaign around your target audience. A marketing agency can conduct in-depth research into your target audience's demographics, behaviours, and preferences.
Several online sources of information can be used to paint an accurate picture of what your target audience is looking for, and this, in turn, can be implemented into your marketing. Understanding your audience allows you to speak directly to their desires, increasing the likelihood of attracting people to your project and earning their loyalty.
2. Professional Website
Your crypto project’s official website will be the first thing that potential customers see. If you take a look at some of the biggest names in crypto, you’ll notice that they all use crypto web development teams to build websites with coherent colour schemes and clean interfaces. Poor-quality websites are usually a red flag that many people will assume were knocked out quickly for a rug pull.
Having a professional marketing team build your website using the most up-to-date UX and UI best practices is a crucial step in crypto marketing. Branding is a key pillar of success, and without a website that looks and feels professional, blockchain investors and traders won't take a crypto project seriously.
A good crypto website’s goals include being user-friendly, mobile-compatible, visually appealing and SEO-optimised. The official website is where you can lay out your project's use cases, goals, roadmap and news.
3. High-Quality Whitepaper
The whitepaper isn’t the most exciting aspect of a crypto project. The long and detailed document can feel like a drain on resources in a world where most people won’t read something for more than 30 seconds. However, the serious people in crypto will read your whitepaper. In fact, it's probably the second thing they’ll look at after your website, so it must be a central part of your marketing strategy.
A professional whitepaper is broken down into clear sections that outline every relevant detail about a project, including its use cases, team, roadmap, marketing strategy and market research. The document aims to educate the reader and clearly show why it's a potentially lucrative investment opportunity.
A whitepaper written by amateurs is easy to spot due to their frequent spelling mistakes, chaotic structure and evident lack of research. Hiring crypto copywriters and editors to create your whitepaper is often a worthwhile investment, as serious crypto investors hold this document in such high regard.
4. Clear Crypto Marketing Goals
Without a clear crypto marketing strategy, your project is almost guaranteed not to gain the traction it needs. Incoherent and random marketing strategies often develop in the vacuum created by projects that don’t take the time to build a clear plan with pre-determined marketing goals.
A successful crypto marketing strategy built by a team of industry experts will encompass numerous different techniques. Juggling potentially half a dozen marketing processes simultaneously is complicated and almost impossible when attempted alone, but with a diverse team of experts, it can result in impressive results.
A professional crypto marketing strategy will involve the following techniques:
- SEO Optimization: All the content produced during the market campaign will be SEO-optimised. Professionals always stay up-to-date with the latest SEO developments that are constantly subject to change due to alterations in Google’s search engine algorithms. They focus on keywords and build extensive backlinks, improve on-page SEO and curate the website for better SEO ranking.
- Google Ads: Using Google Ads is a powerful marketing tool that allows you to target specific audiences with focused keywords. Crypto marketing agencies closely monitor Google Ads report data and tweak their content accordingly to maximise ROI and conversions.
- Explainer Videos: Short videos have become a popular branch of many marketing strategies in crypto. Tiktok and YouTube are particularly popular in the crypto space, and short videos that hit keywords and phrases are often part of market campaigns.
These digital marketing techniques are crucial to creating a successful crypto project. Combining SEO best practices with other more niche advertising techniques is favoured by professional marketers in the crypto space, but newcomers often overlook the importance of consistently employing these strategies.
5. Community Engagement and Forums
Unlike traditional marketing campaigns, online communities are central to success when it comes to crypto marketing. The most successful crypto projects have vibrant communities on popular platforms like Discord, Telegram and Twitter.
Building communities across three or more social media platforms is often a slow and time-consuming process, so some developers give up before it bears fruit. However, this aspect of crypto marketing shouldn’t be forgotten. The power of social media communities is so great in Web 3 that leading marketing agencies have dedicated teams of community managers.
Building a vibrant community on Discord or Twitter involves regularly interacting with followers and members. Various techniques are used to get people talking about your project online, including AMAs, polls, crypto rewards, videos and push notifications.
The most successful projects have thousands of members chatting 24/7, often in dozens of languages from all corners of the world. Building a community from scratch is daunting. Hiring professional social media managers is often the most cost-effective and efficient way to build a thriving digital community.
6. Crypto Influencers Partnerships
A good crypto marketer knows the value of partnering with crypto influencers. A growing number of social media personalities with millions of followers release videos and written content about new crypto projects in exchange for money or sometimes crypto. These influencers enjoy unparalleled loyalty from their followers, and their advice is taken seriously by traders and investors alike.
Collaborating with the leading crypto influencers can take a lot of work for individuals. Luckily, many crypto marketing agencies have connections with influencers in the space, and their clients can benefit from these individuals' massive social media reach.
There are several reasons why many crypto marketing campaigns leverage influencers; these include:
Instant Credibility: Popular crypto influencers have spent years building their credibility, which is why their endorsement is valuable for new projects.
Education: Many YouTube influencers have perfected the art of explaining complex crypto projects to everyday people. If your project is technical, then using one of these influencers can help you break through to the mass market that would often be discouraged by jargon and complex blockchain principles.
Varied Content: Crypto influencers can generally create and push several different types of content. Many of them are experts in video production and know how to hook audiences within the first few seconds of project explainer videos.
Engagement: Some influencers can help foster authentic online engagement in your project by hosting AMAs (Ask Me Anything) and leading Twitter space discussions.
Crypto influencers hold a lot of power in the industry. They boast massive followers who show profound loyalty to influencers who have repeatedly introduced them to high-quality projects. Getting influencers to endorse your project will be more likely if you’ve created a professional website, a solid whitepaper, and a clear strategy for its future.
7. Email Marketing Strategies
It might seem a little outdated in the digital world of crypto, but a solid email marketing strategy should have a place in your crypto marketing strategy. A solid email strategy allows you to open a direct communication channel with potential investors.
Crypto marketing agencies build effective email marketing campaigns using these steps:
Building Quality Subscriber Lists: Building an organic subscriber list by encouraging website visitors and social media users to subscribe as supposed buying lists of emails is favoured by quality marketing agencies.
Personalisation: Dividing a subscriber list into segments based on factors like age, location, or interests allows you to personalise your emails and therefore improve conversions.
Optimisation: Conducting A/B tests on various elements, such as subject lines, content, and send times, improves email optimisation. Trial and error is time-consuming, but it can significantly improve conversions in the long run.
Data Protection: Complying with data protection laws and regulations is essential for email marketing. Professional crypto marketing agencies are always up to date with the latest regulations.
A solid email marketing campaign allows you to establish direct communication with your audience, nurture leads, and convert them into loyal investors or users. Effective email marketing strategies can make a significant difference in the success of your crypto project, and agencies using the latest optimisation techniques are most likely to help you build a steady flow of conversions.
9. Legal Compliance
More than ever, cryptocurrencies are coming under legal scrutiny. It’s never been more critical to make sure you comply with rules and regulations and routinely keep an eye out for new legislation. It can’t be overstated how important this point is for new projects; unfortunately, it's often overlooked because it's complicated and dull, but failing to follow the rules can lead to financially disastrous consequences.
Hiring a professional agency that deals with crypto legal compliance is highly advisable. Not only does having a team of professionals guarantee you won’t be hit with any unwanted fines it also gives investors peace of mind which is highly valued in the current market.
10. Smart-Contract and Blockchain Auditing
A professional audit is paramount to ensure the trustworthiness and security of the smart contract underlying your crypto project. Smart contracts are self-executing lines of code that even the most negligible errors can massively compromise. Regarding smart contracts, even minor vulnerabilities can lead to losing millions of dollars.
A professional blockchain audit assesses smart contracts for errors and vulnerabilities. This is a highly technical process and requires expert knowledge of blockchain technology and programming languages. Auditors meticulously review and analyse the code behind a project’s smart contract and run countless tests to guarantee that it can be trusted. In addition, auditors can also be used to guarantee adherence to certain regulations.
So, what are the benefits of carrying out a professional audit?
Security: Auditing helps identify vulnerabilities and weaknesses, which greatly reduces the chances of being exploited or hacked.
Trust: Investors and users are far more likely to trust your project if your smart contract has been audited by a team of professionals.
Cost-Cutting: Although audits are expensive, it's cheaper to catch issues early on and fix them than to be hit by a hack and have to start from scratch.
A professional blockchain audit is one of the most fundamental processes to undertake when building your crypto project. Forgetting to carry out an audit or hiring a poorly qualified team could be extremely costly. Many professional crypto marketing agencies offer smart contract auditing as part of their services. Investing time in finding the best agencies with a good track record for carrying out audits is a must.
Want To Avoid Forgetting These Pillars Of Crypto Digital Marketing?
If you want to guarantee that you don’t forget to include these core pillars of crypto digital marketing while building your crypto project, contact Coinpresso to find out how we can help you build a successful crypto marketing campaign.
