Edel Finance reached a fully diluted valuation exceeding $100 million on Base by executing a coordinated marketing strategy across paid ads, PR, and community management. Launching within a fast-growing Layer 2 ecosystem, the project needed to capture attention quickly and convert it into sustained market interest.
We supported this through targeted paid advertising campaigns to drive initial traffic and awareness, combined with PR efforts to build credibility and visibility. Community management played a key role in maintaining engagement, fostering trust, and supporting user retention throughout the growth phase.
The marketing strategy was also used to support the Edel testnet airdrop campaign. A PR and community management helped bring over 100,000 users to the campaign.
