An Award Winning Crypto PPC Agency
Meta Ads, TikTok Ads, Google Ads Provided By Experts
“The agency is highly regarded in the industry as one of the top marketing firms.”AMBCrypto
A crypto PPC agency, or crypto paid ads agency, is a marketing firm that specializes in running Meta Ads, Google Ads, TikTok Ads, and other pay-per-click campaigns within the world of Web3. Due to strict regulatory environments and advertiser requirements, an effective crypto PPC agency should be able to navigate this highly complex advertising realm in relation to the project and the advertising certifications it does/doesn’t hold.
At Coinpresso, we run performance marketing campaigns that focus on the metrics that matter. Spend, revenue, return on ad spend (ROAS). No fluff, no vanity metrics, just clear and concise daily reporting providing you a 10,000-feet view of web3 paid advertising campaigns.
Why Is Crypto PPC DifferentTo Traditional PPC?
Effective crypto PPC management is achieved through having an expert-level understanding of Google’s regulated-entity requirements, Meta’s crypto ads/restricted financial products policy, and other platform-specific requirements for advertisers within blockchain.
Crypto advertising policy differs according to both the project and the platform you’re looking to run ads on, so an effective crypto PPC audit prior to the commencement of any strategy is crucial in order to ascertain what blockchain PPC is available to your project.
Can You Run Google Ads for Crypto Projects?
Yes, with permutations. How crypto Google ads campaigns are executed is all dependent on the project itself, landing page content, keyword targeting, and other geo-specific requirements.
Does Meta Allow Crypto Ads?
Meta’s crypto ad policy first requires projects to register and confirm eligibility. At Coinpresso, we can support your crypto meta ads campaign from design-through-delivery, including pushing your campaigns past reviews and into live campaigns.
Our Crypto PPC Marketing Services
Can You Run Google Ads for Crypto Projects?
As the only recognized Google Partner within crypto marketing, we have a direct relationship with Google’s account management team allowing us to get the inside track on your campaigns. Our Crypto Google Ads services include; Search, Display, Dynamic Search Ads, and YouTube Ads.
Meta Ads for Crypto
TikTok Ads for Crypto & Other Blockchain PPC
TikTok also has its own unique crypto ad compliance policy. Ads are allowed, but with strict permutations including geo-dependent licensing and certification requirements. Content must also be purely educational in nature, and not promise any returns on investment or other expectations of profit. A crypto marketing agency can support your project with navigating both compliance and campaign curation.
Crypto PPC Marketing Services Based On Results
Our Crypto PPC Marketing Agency Case Studies
BlockchainFX: $15M Raised
Digitap: $9M Raised
Crypto PPC Agencies vs. Traditional PPC Agencies: What’s The Difference?
| Capability | Coinpresso | Generalist PPC Agency | In-House Team |
|---|---|---|---|
| Crypto Advertising Policy Expertise | We have a deep understanding of constantly changing crypto advertising policies across Google, Meta, X, Reddit and other networks. Campaigns are built with compliance in mind. | Often limited exposure to crypto-specific ad policies, increasing the likelihood of rejected ads or compliance issues. | Must learn policies from scratch and continuously monitor changes, requiring significant time investment. |
| Crypto Market Knowledge | We work exclusively or primarily with crypto, Web3, DeFi, exchanges, wallets, gaming, gambling and token projects. Understands user behavior and market cycles. | Strong PPC knowledge but usually lacks understanding of crypto audiences, terminology and buying intent. | Depends entirely on internal experience. Many teams have strong product knowledge but limited paid acquisition expertise. |
| Google Partner Status & Platform Certifications | Coinpresso is the longest-standing Google Partner in Web3. | Often Google Partners with broad certifications, but these credentials do not necessarily translate into crypto campaign success. | Rare unless the company invests heavily in training and certification. |
| Platform Coverage | Experience managing campaigns across Google Ads, Microsoft Ads, Meta (where permitted), X, Reddit, programmatic, crypto publishers and alternative ad networks. | Usually focuses on mainstream advertising platforms and may have limited experience with crypto-native media buys. | Typically limited to the platforms the internal team has learned to use. |
| Campaign Approval Rate | Higher likelihood of successful campaign approvals through compliant ad copy, landing pages and account structure. | Higher chance of revisions and rejected campaigns due to unfamiliarity with crypto regulations. | Initial approval rates are often lower while processes are refined. |
| Account Suspension Risk | Lower risk through established compliance processes, advertiser verification experience and proactive policy monitoring. | Greater risk of accidental policy violations that can trigger account reviews or suspensions. | Highest risk when learning through trial and error without specialist experience. |
| Crypto Conversion Tracking | Tracks the entire acquisition funnel—from ad click through wallet connection, KYC, deposits, staking, token purchases and lifetime value. | Often stops at website conversions, form submissions or standard Google Analytics events. | Can build advanced attribution, but usually requires significant engineering resources and ongoing maintenance. |
| ROAS Optimisation | Optimises campaigns around crypto-specific KPIs such as qualified depositors, funded wallets, CAC, LTV and profitable ROAS. | Frequently optimises toward lower-funnel metrics like clicks, CPC or generic conversions that may not correlate with revenue. | Depends on internal analytics maturity and available resources. |
| Audience Targeting | Understands crypto personas, investor intent, trading behavior, regional regulations and Web3 audience segmentation. | Uses conventional demographic and interest targeting with limited crypto-specific insight. | Strong understanding of existing customers but may lack broader acquisition experience. |
| Creative & Messaging | Produces compliant creative tailored to crypto investors while balancing performance with platform requirements. | Strong creative capabilities but messaging may not resonate with crypto audiences or satisfy compliance rules. | Deep product knowledge but creative testing often competes with other internal priorities. |
| Reporting Transparency | Reports on business outcomes including deposits, funded accounts, token sales, revenue, ROAS, CAC and LTV—not just platform metrics. | Reporting often centres on impressions, clicks, CTR, CPC and Google Analytics conversions. | Can provide highly customised reporting if the necessary data infrastructure exists. |
| Speed to Launch | Proven campaign frameworks, compliance workflows and crypto-specific playbooks reduce launch time. | Requires onboarding time to understand the crypto industry and advertising restrictions. | Internal learning curve can delay launches, especially for first-time campaigns. |
| Access to Industry Benchmarks | Benchmarks performance against multiple crypto campaigns across exchanges, wallets, DeFi, gaming and token launches. | Benchmarks are typically based on broader industries that behave differently from crypto. | Limited to the company’s own historical performance data. |
| Scalability | Dedicated specialists can rapidly scale campaigns across multiple regions, products and advertising channels. | Can scale technically but may encounter compliance bottlenecks in crypto. | Scaling often requires hiring additional specialists or external support. |
| Overall Fit for Crypto Projects | Purpose-built for regulated, high-growth crypto customer acquisition with compliance and profitability as primary objectives. | Suitable for general industries but often lacks the specialist expertise required for efficient crypto advertising. | Can be effective for mature organisations with experienced PPC, compliance and analytics teams, but usually involves a longer learning curve and higher opportunity cost. |
Crypto PPC FAQs: What You Need To Know
What Is Crypto PPC?
Crypto PPC refers to paid ads traffic within the Web3 and blockchain space. It’s a specialised form of paid traffic designed to target crypto natives and convert them into project or token holders, dApp/product users, or presale contributors.
Can Crypto Projects Even Run Google/Meta Ads?
Yes, crypto projects can run PPC campaigns on both Google and Meta, subject to advertising restrictions depending on the platform and geos/regions targeted.
What’s The Minimum Ad Spend For Crypto PPC?
Minimum ad spend for crypto PPC is derived by many factors including target audience, geos, desired conversions, and many other factors. Get a free crypto PPC audit before commencing your campaigns of which outlines proposed media spend, agency margin, and any other fees.
How Long Do Crypto PPC Campaign Approvals Take?
Depending on the project and the geos targeted, campaign approval typically takes between 2-5 working days, subject to all requested assets being provided by the advertiser in a timely manner.
What Happens If A Crypto Ads Account Gets Suspended?
The options available depend on the platform the ads account has been banned from, and the nature of the ban. Further diagnostic analysis would be required and a review of your ads account/the specific ban in order to determine any potential appeals or fixes available.
What ROI or Results Can I Expect From Crypto Paid Ads?
Crypto PPC campaigns have yielded ROAS of between 2:1 to 46:1. Performance is also dependent on your project, the market, and general narrative/product-market fit.
Want To See What Crypto Paid Ads Can Do For You?
What People Say About Us
Liam & his team have brought great vibes and high quality marketing to Etherland. At the end it's win-win game for both parties, you as team members and us as community, all respect and love here. Thanks Coinpresso <3."
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