Launching a pump.fun token is no easy task, even for experienced developers. New tokens launch every second, adding further saturation to an already exhausted market. Competition is fierce, and many teams are launching tokens with no plan other than hopes of getting a quick pump in value from gamblers to see them through to bonding graduation.
However, in this sea of low-budget coins, some succeed. The tokens that eventually bond and shift over to Raydium have the potential to turn into multimillion, if not billion-dollar tokens, as was seen by VINE and FartCoin.
So, why do some tokens on pump.fun succeed while most flop? At first glance, it looks like luck, but that could not be further from the truth. The answer is that the teams behind those that succeed have followed the most important principles of how to market pump.fun tokens in 2025.
Standard crypto marketing rules don't apply here. Setting up SEO or PR campaigns that run for months or years simply won't work. Instead, successful pump.fun marketing requires a perfectly executed plan, fine-tuned specifically for the platform and community.
The perfect pump.fun marketing strategy has to be clearly divided into two separate operations that combine to drive buying pressure, grow the community, and ensure that the community remains in control of the token’s supply.
The first operation is pre-bond marketing, which focuses on building anticipation and generating interest before the token launch. This can involve creating a strong community, securing endorsements from key influencers, and generating buzz through social media without giving away too much information or the token’s contract address too early.
The second part of the operation is post-bond marketing, which focuses on maintaining momentum and attracting new investors after the token graduates from pump.fun to Raydium. This will involve bringing in KOLs, crypto social media management, and, in the long run, exchange listings and PR campaigns.
This guide to pump.fun marketing in 2025 will cover how teams can execute pre and post-bond marketing, as to give their token the best chance of graduating to Raydium, building a multi-million dollar market cap and possibly even being listed on a leading exchange.
Let’s tuck in, degens!
Pre-Bond Pump.Fun Marketing Strategy
At first glance, the pump.fun website is complete chaos.
The home page is abuzz with seemingly random low-budget memecoins with no direction or Web3 content marketing plan. However, as is often the case with crypto, the community can be very receptive to this sort of chaos, and the first month of 2025 has shown that pump.fun can be the starting point for billion-dollar memecoin projects.
Pump.fun has developed a massive following in the Solana community, and considering trading volume on Solana has exceeded $40 billion on some days, this is currently one of the most valuable token launching sites in the entire crypto ecosystem.
$FartCoin ($1 billion market cap) and $WOULD ($300 million market cap) are two examples of the power of pump.fun. These projects became leading tokens while other pump.fun launches with almost identical tickers and images failed. So, the question is, why did these tokens succeed while others flopped?
What do $FartCoin and $WOULD have in common? Nothing right? In actual fact, they have masses in common under the hood in terms of marketing and token distribution. It's these commonalities that are the key to the success on pump.fun, and it all starts with pre-bond marketing.
Building Hype and Community Pre-Bond
Pump.fun pre-bond marketing success starts with hype and community building. It's about building anticipation without revealing too much before launch, as this could lead to the token supply becoming overly centralized.
Assemble a strong team of experienced whales and experienced crypto advisors who understand the nuances of the pump.fun market. These individuals bring valuable expertise and guide the project towards a successful launch. They also leverage their network and influence to attract early support, which is crucial for generating initial momentum and creating a sustainable token distribution.
Crypto marketing agencies are valuable partners in connecting projects with whales and facilitating these early relationships. They also help identify and onboard key opinion leaders (KOLs) with a proven track record of community building and buying pressure. These KOLs are given a small percentage of the token supply, incentivizing them to promote the project and drive its success.
A social media and community presence should be established early on, but in "stealth mode," generating excitement and interest without revealing the contract address. This allows the community to grow organically and build anticipation for the launch.
Once all the pre-bond marketing is completed, the project should be able to graduate from pump.fun to Raydium. With the token now trading on Raydium, a carefully planned contract address (CA) reveal is critical.
A well-coordinated strategy involves using the project’s top KOL, with a solid community that has plenty of buying power posting the CA on X. This leverages their influence and audience to drive immediate traffic and trading activity.
Post-Bond pump.fun Marketing Strategy
The token is now trading on Raydium and the contract address has been revealed to the community by a leading KOL. This will generally drive more trading volume and an increase in the number of token holders. At this point, it's vital to keep momentum moving in the right direction, as a sudden market capitalization drop following bonding can be disastrous.
Projects like VINE and FartCoin would have already had their KOL roster engaged and ready by this point. This is important because KOLs can help generate buzz and excitement for the project, and they can also provide valuable insights into the market through well-timed social media posts.
All KOLs, which should number at least 30 tier 1s and 2s, should have their token allocation and vesting periods agreed upon in advance. This will help to ensure that they are incentivized to promote the project and that they are not able to dump their tokens immediately after the launch.
Once the KOLs start posting, it's time to start building out the Telegram community. This can be done by creating a dedicated Telegram group and encouraging users to join and participate. The community should be active and engaged, with members sharing memes, videos, and other content. Telegram is at the center of the memecoin market and without a proper group, momentum can quickly decline post-bonding.
Telegram should have stickers, memes, and videos to keep the community hyped with activity and general degenerate behavior. Safeguard, buybots, and admins should be integrated from the get-go to maintain the bullish momentum in the Telegram group.
These steps need to be executed on time and perfectly coordinated. This is what separates the success stories from the thousands of tokens that fail daily. It may seem like luck dedicates success on pump.fun, but that simply isn't the case. It's the execution of perfect marketing strategies that dictates whether a token will be the next $VINE or $WOULD.
Meteora Deployment Post-Bonding
Deploying a token on Meteora once the post-bonding marketing process has been implemented can be a great way to increase fee generation, exposure, and liquidity. The $TRUMP launch team deployed on Meteora with great success.
Deploying on Meteora can provide several benefits to memecoin projects, including increased liquidity, fee generation, and exposure to a wider audience. Meteora's unique liquidity provision mechanism can help boost trading volume and improve price stability. Additionally, memecoins deployed on Meteora can earn a portion of the trading fees generated on the platform, providing a valuable source of revenue.
Long-Term Growth Strategies
The success of a pump.fun launch is just the beginning. To achieve long-term growth, it's crucial to maintain momentum and continue executing a well-thought-out marketing strategy. This involves leveraging the power of KOLs to continue growing the community and eventually opening the door to possible centralized and decentralized exchange listings.
Even after the initial launch, it's essential to maintain a strong relationship with KOLs who have supported the project. They should continue to provide their communities with regular updates based on the latest chart movements to make it clear they are still directly engaged in the project.
Ask Me Anything (AMA) events can also be valuable for building trust and authority. Crypto influencer marketing agencies can help organize AMAs with the leading communities on X.
If long-term growth is secure and the token’s market capitalization stabilizes above $5 million, exchange listing becomes a possibility. Listing on major exchanges is crucial for increasing accessibility and liquidity. In many ways, this is the ultimate goal and one of the final steps in taking a token from pump.fun to a billion-dollar market capitalization.
The listing process is not straightforward, and most teams rely on help from expert agencies. Projects need to identify the right exchanges for their token, negotiate favorable listing terms, including token supply requirements, and prepare the necessary documentation.
Post Exchange Listing Marketing Plans
If the marketing process has been effectively implemented and centralization of the token supply early on in the project has been prevented, it has a shot at getting listed on the leading exchanges. Once this listing has taken place, it's time for long-term Web3 digital marketing strategies to be implemented.
These are traditional marketing strategies that are not viable in the early days of pump.fun marketing comes into play once the project has matured. They include the following:
- Public Relations (PR): Secure coverage in reputable crypto publications and media outlets like CoinDesk and Cointelegraph to raise awareness and build credibility for the project. This can involve press releases and building relationships with journalists and editors and generally requires collaboration with a crypto PR agency.
- Earned Media: Generate publicity through organic promotional efforts rather than paid advertising. This can include articles, reviews, and social media mentions, all of which contribute to building authority and brand awareness.
- Partnerships: Collaborate with other projects and platforms to expand the reach of the memecoin. This can involve cross-promotion, joint ventures, or other mutually beneficial initiatives.
- Utility Development: Maintain community interest and attract new investors by continuously developing and enhancing the project's utility. This could include creating trading bots, AI agents, or other tools that add value and functionality to the memecoin.
These strategies are designed to shift the narrative around the token from a pump.fun success story to a long-term project that has the potential to solidify its position as a leading cryptocurrency by market capitalization for months and years to come
Final Thoughts On pump.fun Marketing Strategies For 2025
Pump.fun marketing is an extremely high-frequency branch of standard Web3 content marketing. It requires an extremely well-planned strategy that is implemented at perfect time intervals throughout the development of the token, starting in the pre-bonding phase, continuing through bonding, and then working towards obtaining exchange listings.
This requires marketing teams to build a community based on whispers and rumors instead of loud, brash marketing during the pump.fun stage, preventing the centralization of the supply while spreading hype through the community. An extremely solid roster of KOLs must also be set up with pre-agreed contracts and supply allocations in order to drive trading volume following the contract address reveal.
Meanwhile, the community building must be ongoing, with professional levels of Telegram community management combined with regular events and updates from KOLs. Users need to be actively engaged in the project by the mods and KOLs commenting on chart movements and updates.
If all of these steps are effectively implemented, a project's market cap and community could make it eligible for exchange listings. These listings should also have been pre-planned and negotiated to ensure favorable terms.
Once listed, the long-term marketing kicks in. This can include PR dissemination across leading outlets, earned media articles, and partnerships.
Succeeding on pump.fun is a serious marketing undertaking. The projects that have succeeded did so not out of luck but because of the teams' granular marketing strategies. Most of these teams rely on help from experts in the industry who have the connections and technical expertise to elevate pump.fun tokens above the crowd and turn them into major crypto success stories.
