The bull run has pushed Bitcoin to within touching distance of $100,000. In the process, the overall market capitalization has moved above $3 trillion, and several altcoins, including DOGE and SOL, have produced massive gains for their long-term holders—especially those who added to their portfolios during the depths of the 2022 bear market.
Needless to say, this sudden surge in the value of the leading cryptocurrencies and the rise of new projects has led to a massive increase in the number of crypto holders. Data from Glassnode shows that the number of unique Bitcoin wallet addresses has consistently increased as BTC approached $100,000.
As demand for storage has grown, so has the number of companies aiming to take a chunk of the crypto wallet market share. This niche within the crypto industry has become increasingly competitive over the years as choice has increased and users have begun to demand extremely high-quality products.
Crypto wallet marketing has become a crucial pillar of Web3 marketing. It's the process of building precise crypto marketing campaigns designed specifically for crypto wallets and their users. This blog post will dive into the cryptocurrency wallet marketing process and carefully examine exactly what it takes to market a crypto wallet in 2025.
Crypto Wallets: A Growing But Competitive Market
The crypto wallet market has made huge strides in the past decade and a half. When the Bitcoin whitepaper was published, and the blockchain went live, BTC storage was extremely basic. The available wallets were generally difficult to use, with poor UX and UI.
However, as the market has matured and the industry has seen its valuation grow into the billions, the wallets offered by companies now resemble the banking applications offered by leading digital banks, which is a giant leap from where things stood just ten years ago.
According to Polaris Market Research, the global mobile wallet market was valued at USD 9.55 billion in 2023 and is growing at a CAGR of 28.0%. It's also worth noting that most of the research related to the crypto wallet market was produced prior to the most recent bull run, so it's plausible that the estimates of growth are on the conservative side.
Regardless of the exact size and growth of the market, it's clear that it has grown at a blistering pace. It's the rise of a new sub-industry within crypto, and hundreds of startups and established companies are throwing their hats into the ring as they try to get a cut of this emerging market.
Every single crypto wallet developer team is entering a fiercely competitive industry, and only those who develop and deploy the best Web3 digital marketing strategies can hope to succeed.
What is Cryptocurrency Wallet Marketing?
Crypto wallet projects require a specific form of Web3 marketing. They generally can't rely on standard Web2 practices, which is why leading crypto wallet teams generally outsource their marketing to cryptocurrency marketing agencies.
These agencies have the expertise required to grow the user base of crypto wallets in 2025 using the most technically advanced tools while producing content plans that meet the demands of the crypto community.
The objective of wallet marketing is to maximize the amount of traffic being driven to a crypto wallet application or website, giving it an advantage over its competitors by increasing its user base and download count.
The pillars of a successful wallet marketing effort combine elements of the following marketing techniques.
- Search Engine Optimization (SEO)
Crypto SEO involves optimizing a wallet's website and content to rank higher in search engine results for relevant keywords. This helps attract users actively searching for crypto wallets. For example, a wallet provider might aim to rank for keywords like "best crypto wallet," "secure crypto storage," or "DeFi wallet." By creating informative content, optimizing website structure, and building backlinks from reputable crypto websites, crypto SEO can drive relevant traffic and increase visibility.
- Influencer Marketing
Influencers in the crypto space can significantly impact a wallet's adoption. By partnering with trusted figures who have a strong following within the crypto community, wallet providers can tap into their audience and build trust. Crypto influencer marketing campaigns can involve sponsored content, posts, or AMAs (Ask Me Anything sessions), where influencers engage with the community and answer questions about the wallet's features.
- Paid Advertising and Programmatic Advertising
Paid advertising, such as Facebook crypto advertising, can give a crypto wallet access to an enormous user base. Platforms like Facebook, Instagram, and Google offer sophisticated targeting options, allowing wallet providers to reach specific demographics and interests.
However, navigating advertising regulations on these platforms requires expertise. Crypto marketing agencies understand these restrictions and can create compliant and targeted ad campaigns that reach the right users with compelling messaging.
They can also leverage programmatic advertising to automate ad buying and placement across various platforms, optimizing campaigns for maximum reach and efficiency. Programmatic advertising utilizes real-time bidding and data-driven insights to ensure that ads are displayed to the most relevant audience.
Plus Wallet: A Coinpresso Crypto Wallet Marketing Case Study
Plus Wallet is a crypto wallet application designed to allow users to swap and store crypto safely. The team behind the project has integrated dozens of features into the application with the objective of creating an all-in-one crypto wallet. They've combined a user-friendly UI with various security measures and an attractive rewards scheme.
The Plus Wallet team partnered with Coinpresso to drive more traffic to its website and increase the wallet's user base through a dynamic Web3 marketing campaign. The marketing campaign was designed to focus primarily on social media marketing and advertising.
The crypto social media marketing campaign for Plus Wallet has focused primarily on X (formerly Twitter). A combination of organic posts, replies, and competitions has generated a surge in interactions, leading to improved traffic and application downloads.
For example, the latest Galxe campaign was a huge success and resulted in a surge in interest in the project within crypto social media circles. The X post announcing the Galxe campaign has received over 450 likes to date and well over 370k views. The campaign itself was a success as hundreds of users competed for the rewards and shared information about Plus Wallet with their network.
Another notable success story in the Plus Wallet social media marketing campaign highlights perfectly the importance of having Web3 natives in your project's marketing team. A simple reply under a post by a respected crypto influencer generated thousands of views in just a few hours and linked the Plus Wallet brand to a trending cryptocurrency.
The Coinpresso Web3 ads team developed a strategy focused on Meta advertising for Plus Wallet, deployed to drive growth in wallet downloads. Setting up and running Meta ads for crypto projects is a complex process, requiring expertise in navigating the platform's strict advertising policies and creating compelling ad creatives that convert.
The Coinpresso team relied on its expert graphic designers and account managers to create visually appealing and informative ads that adhered to Meta's guidelines. This approach, combined with ongoing optimization and monitoring, has driven wallet downloads and helped Plus Wallet become a serious player in the crypto wallet market.
Final Thoughts on Crypto Wallet Marketing
There's no doubt that crypto wallets have made massive progress in terms of usability and security over the past decade. The market has grown from relative obscurity to a multi-billion dollar industry that plays a critical role in the expansion of blockchain adoption.
This is why the demand for crypto marketing focused on wallets is in such high demand. The best marketing strategies for crypto wallets include SEO, PR, and crucially, expertly executed crypto ads campaigns and social media marketing.
If you are interested in patterning with Coinpresso and bringing your crypto wallet to the forefront of the industry, then contact us today.
